THE PROBLEM
Leverage the buzz around the winter games to sell tickets to Thredbo (in summer) and stay true to the Thredbo tone of voice.
THE IDEA
Steve Downhill daily updates from Thredbo HQ written, recorded, animated and delivered to eye blaster every 24hrs for the period of the games.
THE RESULTS
300% ROI. 5,045 Ski Passes Sold (in summer)
MY ROLE: Ideation. Digital Strategy. Creative Direction & Art Direction