THE PROBLEM
Everybody who tries Lawson’s bread, loves it. Not many people have tried it.
THE IDEA
Create a delicious range of signature sandwiches and be generous, give them away for FREE. Lunch On Lawson's
THE RESULTS
50% of Australians exposed to the campaign
$1 million in earned PR and Media
31% uplift in sales
MY ROLE: Ideation, Creative Direction & Art Direction