In order to launch the new product - Dare RAW - the low fat alternative to the popular Iced Coffee drink we devised a digital execution consisting of a number of animated videos.
The videos formed the Dare Raw Knowledge alliance, working with the ATL copy of 'all you need, nothing you don't.' We created scripts around popular films, books and theories which aimed to deliver a quick knowledge fix in under a minute.
This was supported with rich media and a strong social execution.
MY ROLE:
• Concept
• Creative Direction
• Art Direction